How We Started
Back in 2018, I was sitting in a Brussels café with my business partner, frustrated by investment advice that seemed designed for people with massive portfolios. We'd both struggled to find guidance that made sense for our small consulting firm.
Most financial advisors wanted minimums we couldn't meet. The few who'd work with us pushed complex products we didn't understand. We needed something different – advice that respected our situation without talking down to us.
That's when we decided to create the service we wished existed. Today, we work with over 400 Belgian small business owners who invest between €2,000 and €50,000 annually.